12 notes &
A human being behind Horse_ebooks could either intensify or diminish its myth. Horse_ebooks itself would be elevated from a dumb spam bot that had chanced into greatness to a brilliant viral marketing tool. But Horse_ebooks fans would be debased, transformed from connoisseurs of sophisticated anti-humor to the unwitting cash cows of some Russian mastermind.
“How I Found the Human Being Behind Horse_ebooks, The Internet’s Favorite Spambot.”
The consistent RTs are irritating—many of my smartest, most un-unfollowable Twitter pals have fallen for what I like to call “Spam With A Wink”—but I get why people like it. This is a really fun bit of reporting, though.
